Redefining “Creative Business”

Nothing motivates one like the idleness that results from a layoff. As a former Department Head of Photography, Director of Education and Instructor, this multitasking position kept me highly busy and motivated. All of my energies were focused on providing exceptional learning experiences for my students. I encouraged my students to embrace an acute determination and entrepreneurial spirit because the photography industry is saturated, if not over-saturated, with shooters. Currently, I find myself adhering to my own advice. I recently developed a marketing plan dedicated to the corporate sector that encompasses headshots and commercial endeavors. As a small business owner in the photography field, running a business is all about developing and implementing a business plan, marketing, selling, building client relations and making them satisfied. The actual photography encompasses about 5-10%, and that includes post-production editing. One has to be able to develop a business plan above all else, and channel your creative energies into adopting new business strategies. However challenging that this may appear, it is my determination to make “creative” and “business” the best of friends.

Here are some corporate headshots and a couple team pictures that resulted in redefining my business plan. These photos were taken at the Bayer Center for Nonprofit Management at Robert Morris University in Pittsburgh, PA. Please contact me should you like to update your profile picture, and forward this information to your marketing department! Thank you for your time!

http://www.amcgregorphotography.com

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